WHITE PAPER

Rethinking AI: 
From Artificial to Collective Intelligence

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In recent years, artificial intelligence has moved from the edges of innovation into the center of global business, government, and society. As adoption accelerates, we find ourselves at a historic inflection point—one that presents enormous potential but also demands a new way of thinking.

In this paper, we describe our thoughts on how artificial intelligence is evolving—not just as a tool, but as a catalyst for a new way of working. Drawing from real-world experience in complex, regulated industries, we share why the true power of AI lies not in replacing human decision-making, but in amplifying it. This paper introduces a more pragmatic, human-centered approach: Collective Intelligence.

What You’ll Learn:

This guide explores why the future of AI isn’t artificial—it’s collective. Learn how forward-thinking organizations are moving beyond fear-based narratives to harness AI as a force multiplier. Discover the power of Collective Intelligence: a practical, present-day capability that connects people, processes, and untapped data to drive smarter, faster decisions. If you’re ready to move from isolated insights to enterprise-wide intelligence, this is your starting point.

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An Excerpt

Collective Intelligence is the idea that the most powerful form of intelligence doesn’t exist in the machine itself—but in how that machine helps us harness the vast, untapped data within our own organizations. It’s the convergence of people, processes, and platforms. It’s the ability to break down silos and correlate insights across structured and unstructured data, internal and external sources, static documents and live feeds.

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Rethinking AI: <br>From Artificial to Collective Intelligence

Authored by Ken Ballou, CEO of Avato Systems

As CEO, Ken Ballou is committed to advancing Avato’s mission of modernizing highly regulated enterprises, empowering FinTechs and InsurTechs to create value, and supporting customers in delivering impactful AI initiatives and next-generation business models.

Ken brings over 30 years of international leadership experience exclusively in the enterprise software industry. His career reflects a consistent track record of aligning innovation with business objectives and driving sustained growth across some of the world’s largest banking and financial services organizations.